Methodology

All Athletes Make The Best™ Awards and List media campaigns are designed to elevate past and current athletes, along with businesses owned or led by athletes.

Nominees are evaluated through a process led by our evaluation team and powered by technology from LocalContent.com, a leader in measuring economic impact, workforce growth, community development, and public sentiment. Each submission is verified for accuracy, then scored across four areas: economic impact, workforce growth, community development, and public sentiment.

Nominees who subscribe to LocalContent.com (free to all applicants) receive a 10-point bonus credit added to their weighted score. Final rankings are not based on the number of supporters, but on the strength of positive public sentiment, measured through Local Content Insights™ across social media, press coverage, and online activity. This ensures recognition goes to the athletes and organizations whose ventures truly drive lasting impact.

Scoring Framework (100 Points + Bonus)

• 70 Points – Nominee Narrative (evaluated by the Awards Committee on a 1–5 star scale)

• 30 Points – Positive Public Sentiment (via Local Content Insights™)

• +10 Points – LocalContent.com Subscriber (Free)