From college rivalries to professional championships, sports create excitement, relationships, and economic opportunities beyond the game.
Few experiences unite people like sports. From college football rivalries to semi-professional championships and sold-out professional stadiums, sports connect people across generations, industries, and backgrounds.
Athletes, executives, skilled professionals, and fans share a common passion that creates lasting relationships.
The numbers demonstrate sports' extraordinary reach and economic impact:
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8 million: High school sports participations nationwide in 2023–24.
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554,000: NCAA student-athletes competing in championship sports during 2022–23.
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123.7 million: Average U.S. viewers of Super Bowl LVIII in 2024.
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$52.2 billion: U.S. sports-related travel spending in 2023, benefiting hospitality, transportation, and local businesses.
Premium Experiences. Lasting Relationships.
From youth athletics to professional leagues, VIP hospitality, championship celebrations, and exclusive networking experiences connect people beyond traditional business environments.
The game creates the introduction. The experience builds the relationship.
The Infrastructure Powering Every Experience
The Sports Power Infrastructure™ Council, in partnership with Athletes Make The Best™, represents developers, contractors, manufacturers, suppliers, and institutional partners powering infrastructure development.
Across energy, construction, manufacturing, telecommunications, tourism, maritime, and other industries, Council members leverage sports and entertainment to advance workforce development, supplier participation, and community investment.
Together, we connect sports' excitement with opportunities for athletes, Athlete Business Enterprises, and local communities.
Sports bring people together. Infrastructure powers the experience. Relationships create opportunities that last a lifetime.
Sports Power Infrastructure™ Council
Play The Game. Power Your Future.
Hire Local. Buy Local. Invest Local.
Sources: NFHS (2023–24); NCAA (2022–23); Nielsen (2024); Sports Events and Tourism Association (2023).
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