The standard for measuring athlete‑driven leadership inside organizations
The Athletes Make The Best Companies Index™ is an organization‑wide assessment that evaluates the athlete DNA of your workforce. It shows how your culture, systems, and leadership support high performance. Companies use the Index to strengthen organizational performance and increase their ability to attract athletes as customers, clients, and workforce talent.
Why Athlete DNA Matters
Athletes in the Workforce A study from Ernst and Young and espnW found that 94% of women in C‑suite positions played competitive sports, and more than half competed at the collegiate level.
Athletes as Customers A systematic review of 120 peer‑reviewed studies shows that athletic identity shapes values such as discipline, teamwork, resilience, and goal orientation.
What the Index Measures
Discipline Reliability, preparation habits, consistency, follow‑through
Resilience Adaptability, problem‑solving, recovery, performance under pressure
Team Dynamics Collaboration, communication, accountability, trust
Leadership DNA Influence, initiative, presence, ability to elevate others
Competitive Excellence Goal‑setting, standards, ambition, continuous improvement
How the Index Works
Employees complete a 5 to 7 minute survey measuring athlete traits, leadership behaviors, and sports participation history.
The Index maps athlete composition, profiles leadership DNA, and benchmarks organizations against national athlete‑driven companies.
Visibility and Recognition Regional, national, and global press releases and digital media cover‑story features are available for an additional fee starting at USD $25,000. These features highlight your certification and serve as a critical call to action for your company, your services, expansions, hiring initiatives, partnership opportunities, and market positioning.
Recognition Levels
Platinum 60% or higher
Gold 50% to 59%
Silver 40% to 49%
Bronze 30% to 39%
Higher participation creates more representative results and stronger organizational recognition.
What Companies Receive
Every tier receives the same core benefits.
Full Index assessment All Index scores and indicators
Company Participation Fees
Employer size categories with Solo and Enterprise Plus included.
Level 1: Solo Employer
1 person Free Year 1 USD $299 after Year 1
Level 2: Micro Employer
2–9 employees USD $750
Level 3: Small Employer
10–49 employees USD $3,500
Level 4: Medium Employer
50–249 employees USD $9,500
Level 5: Large Employer
250–499 employees USD $18,000
Level 6: Enterprise Plus
500+ employees Pricing requires a scheduled meeting Designed for multi‑site, multi‑division, national, or global workforce deployments.
How Companies Register
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Complete the Company Registration Form
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Select Your Employer Size Level and Submit Payment or Schedule a Meeting
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Begin the Assessment
